TEDx Brunel University
In the world of knowledge sharing and inspiration, where innovation meets technology, Smatter has once again demonstrated its prowess by giving life to the TEDx Brunel University website. This remarkable project stands as a testament to Smatter's commitment to enhancing the digital presence of inspiring platforms, facilitating the spread of ideas to a global audience.
The Vision: Spreading Ideas Beyond Boundaries TEDx Brunel University, a beacon of inspiration and thought leadership, recognized the need to amplify their impact by establishing a dynamic online platform. To turn this vision into reality, they collaborated with Smatter, renowned for its innovative approach to web development and design.
The challenge was clear: create a website that not only captured the essence of TEDx's spirit but also provided a seamless virtual space for sharing thought-provoking talks and ideas.
The Smatter Approach: Innovation, Engagement, User-Centric Design Translating the power of live talks into a virtual realm requires a strategic blend of design finesse and technological innovation. Smatter's team embarked on this journey with a strategy designed to capture the essence of TEDx while ensuring an engaging user experience.
1. Captivating Design: The website's design was thoughtfully curated to evoke the essence of TEDx events - inspiration, innovation, and engagement. Visual elements were chosen to resonate with TEDx Brunel University's brand identity.
2. Talk Showcases: Smatter seamlessly integrated a showcase of past and upcoming talks, making it easy for visitors to explore the wealth of inspiring content TEDx offers.
3. Speaker Profiles: Each speaker's profile was meticulously presented, allowing visitors to understand the background and ideas of the thought leaders participating in TEDx Brunel University events.
4. Interactive Experience: Recognizing the importance of audience engagement, Smatter incorporated interactive elements that encouraged visitors to interact with the content and speakers.
5. User-Friendly Navigation: The website's navigation was designed with user experience in mind, ensuring visitors could easily find the information they sought and access talks effortlessly.
6. Event Information: From schedules to ticketing details, Smatter streamlined the presentation of event-related information to ensure that attendees had a seamless experience.
